About Us

Safety Tag was founded by two parents of children with severe Autism, who faced the constant worry of their children absconding and becoming lost.

After searching for solutions that could offer both peace of mind and critical visibility in emergency situations, they found that nothing on the market truly met the needs of families with children who have special educational needs (SEN).

Determined to make a difference, they created Safety Tag — a tool designed to provide first responders and the public with instant access to vital information using just a mobile phone. Later, Safety Tag evolved to support integration with AirTags, enabling parents to monitor their child’s location when needed.

Today, Safety Tag has become a trusted companion for families. Parents often share that having a Safety Tag with their child brings a sense of reassurance, knowing they can be contacted quickly in case of an emergency. That peace of mind is exactly what inspired us — and continues to drive everything we do.